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Two-Year MBA in Media & Entertainment

From IIM Mumbai

In Association with Whistling Woods International

Duration 2 year
Mode Offline
Schedule Weekdays (Monday to Friday)
IIM Mumbai + Whistling Woods International Alumni Status

Programme Overview

First-of-its-Kind Programme from IIM Mumbai

The programme, the first of its kind among IIMs in India, is jointly developed with Whistling Woods International to meet the evolving demands of the global media and entertainment industry.

Where Business Meets Media & Entertainment

A two-year flagship MBA programme designed to build future leaders in the global media and entertainment industry, combining creative industries with strong management foundations.

Learn in a Dual-Institution Ecosystem

A unique collaboration between IIM Mumbai and Whistling Woods International, integrating business education with creative industry exposure.

Build Scalable Media Careers

Learn how to create, manage, and scale media ventures across film, television, OTT, gaming, animation, and digital platforms.

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Subhash Ghai

Film Director,
Founder, and Chairman of
Whistling Woods International

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An Ecosystem of Learning, Leadership, and Industry Integration

A structured academic programme that brings together

Management frameworks from the Indian Institute of Management Mumbai

Creative and technical excellence from Whistling Woods International

A leadership-driven approach for the Media & Entertainment ecosystem

A peer network of multidisciplinary professionals across media domains

Direct access to industry mentors, filmmakers, creators, and media practitioners

Collaborative projects and lifelong association with the IIM Mumbai-WWI ecosystem

Message from the Programme Chairperson

Dr. Nikhil K Mehta

Dr. Nikhil K Mehta

Programme Chairperson,
MBA – Media & Entertainment
Faculty Member at IIM Mumbai

At the Indian Institute of Management Mumbai, we view the Media & Entertainment industry as a powerful intersection of creativity, technology, and business that shapes culture and influences global narratives. The MBA in Media & Entertainment, delivered in collaboration with Whistling Woods International, is designed to equip future leaders with both creative insight and strategic acumen to thrive in this dynamic ecosystem. Blending structured management education with immersive industry exposure, the programme enables participants to understand and operate across the entire media value chain from content creation and production to distribution and monetisation. Through mentorship, real-world projects, and continuous engagement with industry practitioners, learners are prepared to navigate evolving platforms, audiences, and business models effectively. With a strong interdisciplinary focus across film, television, digital media, gaming, and emerging formats, the programme develops versatile professionals and entrepreneurial leaders. We look forward to shaping talent that will drive innovation, build scalable media ventures, and define the future of the global Media & Entertainment industry.

Programme Objectives

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Build leadership capability to manage complex, fast-evolving media and entertainment ecosystems.

Conceptualise and execute content that balances creative vision with commercial viability.

Create, distribute, and monetise content across film, OTT, digital, and emerging platforms.

Develop a deep understanding of audience behaviour, platform dynamics, and media economics.

Engage with a strong network of industry professionals, creators, and peers across the media ecosystem.

Build a lasting professional identity to collaborate, lead, and grow within the global media industry.

Structure & Curriculum

The programme is structured across 7 modules over 2 years, combining academic rigor, industry exposure, and applied learning.

Key Academic Components

Dual-campus exposure (IIM Mumbai + WWI)

Capstone Project

Classroom learning, industry-focused courses, and academic credits

Industry internship and case studies.

Total programme structure: 120 credits and 1200 learning hours

Multidisciplinary Media Learning

Module 1–3: Core Management + Media Foundations
Business fundamentals (Finance, Marketing, Operations)
Media industry overview (Film, TV, OTT, Gaming)
Analytics and decision-making
Focus: Build strong business + media foundation
Module 4: Industry Internship
60 hours industry project
Focus: Real-world exposure
Module 5–7: Advanced Media & Strategy + Capstone
Media strategy & business models
Content-driven business frameworks
Capstone project (6 credits)
Focus: Specialization + execution

Admission Process

1

Application

  • Pay the ₹2,500 Application Fee
  • Complete the online application form
  • Upload required documents
2

Selection

  • Submit the CAT score
  • Group Discussion (GD) and Personal Interview (PI) after shortlisting based on the CAT score
  • Acceptance Letter for successful candidates
3

Admission

  • Secure your seat
  • Classes start on July 2026

Total intake

70 seats

  • Eligible candidates must apply online through the application portal within the admission window.
  • A non-refundable application fee of ₹2,500 is payable at the time of registration.

Eligibility

Educational Qualification

  • Applicants must hold a Bachelor’s Degree in any discipline
  • Minimum 50% marks or equivalent CGPA (45% for SC/ST/PwD candidates)
  • Degree must be from a recognised university/institution as per UGC/Ministry of Education norms
  • Candidates should submit a valid CAT score

Work Experience

  • No minimum work experience is required

Preferred For

  • Aspiring leaders seeking careers at the intersection of business, media, and entertainment.

Important Dates

CAT submission deadline 14th June 2026
Merit List Based on CAT Score 17th June 2026
GD and PI To Be Announced
Final Result Declaration To Be Announced
Session Starts July 2026

Fees Structure

Full Payment Structure

Fee Category
Amount
Application fee (Non-refundable)
₹2,500
Seat Booking
₹1,00,000
Remaining Program Fee
₹20,00,000
Total
₹21,00,000  
inclusive of all taxes
(application fee not included)

Instalment Payment Structure

Option A: 2 Instalments

Fee Category Amount
Application fee (Non-refundable) ₹2,500
Seat Booking ₹1,00,000
Instalment 1 ₹10,00,000
Instalment 2 ₹10,00,000
Total

₹21,00,000

inclusive of all taxes (application fee not included)

Option B: 4 Instalments

Fee Category Amount
Application fee (Non-refundable) ₹2,500
Seat Booking ₹1,00,000
Instalment 1 ₹5,00,000
Instalment 2 ₹5,00,000
Instalment 3 ₹5,00,000
Instalment 4 ₹5,00,000
Total

₹21,00,000

inclusive of all taxes (application fee not included)

Withdrawal & Refund Policy
Withdrawal before programme commencement
Fee refunded after a deduction of ₹1,000
Withdrawal after commencement of classes
No refund applicable

Refunds, if applicable, are processed as per the institute's guidelines

About Whistling Woods International (WWI)

Whistling Woods International is one of India’s premier institutes for media, entertainment, design, and creative arts education. Established with a vision to nurture future-ready talent for the global creative economy, the institute offers industry-aligned programs across filmmaking, animation, media management, fashion, music, acting, and emerging digital domains. Known for its world-class infrastructure, strong industry linkages, and hands-on learning approach, Whistling Woods International has built a reputation for producing professionals who excel across leading creative industries in India and beyond.

About IIM Mumbai

Indian Institute of Management Mumbai is one of India’s leading management institutions, recognized for academic excellence, rigorous pedagogy, and strong industry relevance. With a legacy of developing future leaders in management, operations, analytics, and public policy, the institute combines cutting-edge research with practical business education. IIM Mumbai is committed to shaping professionals who can lead organizations in a rapidly evolving global economy through innovation, strategic thinking, and responsible leadership.