2025 
The Two-Year MBA (Creative Industries) is a full-time, on-campus MBA from IIM Mumbai, offered with Whistling Woods International, Mumbai. It is the first MBA among the IIMs built for the creative industry. The programme runs Monday to Saturday over 7 modules and 120 credits, includes an industry internship and capstone, and admits 70 students through CAT, GMAT, GRE or the Creative Industries IMAT. Total fee: ₹21 lakh inclusive of taxes.
The programme, the first of its kind among IIMs in India, is jointly developed with Whistling Woods International to meet the evolving demands of the global media and entertainment industry.
A two-year flagship MBA programme designed to build future leaders in the global media and entertainment industry, combining creative industries with strong management foundations.
A unique collaboration between IIM Mumbai and Whistling Woods International, integrating business education with creative industry exposure.
Learn how to create, manage, and scale media ventures across film, television, OTT, gaming, animation, and digital platforms.
Subhash Ghai
Film Director,
Founder, and Chairman of
Whistling Woods International
A structured academic programme that brings together
Management frameworks from the Indian Institute of Management Mumbai
Creative and technical excellence from Whistling Woods International
A leadership-driven approach for the Creative Industries ecosystem
A peer network of multidisciplinary professionals across media domains
Direct access to industry mentors, filmmakers, creators, and media practitioners
Collaborative projects and lifelong association with the IIM Mumbai-WWI ecosystem
Participant stories
Explore careers across films, television, OTT, and digital entertainment. Build skills in content strategy, programming, production, and studio management.
Develop expertise in communication, documentary filmmaking, and storytelling. Prepare for roles in content creation, editorial, creative communication, and digital narratives.
Learn how brands engage audiences through creative campaigns and media strategy. Explore roles across advertising, brand marketing, digital media, and creative strategy.
Create impactful learning experiences through TV, podcasts, online courses, and digital content. Develop skills for careers in educational media, content, and edtech.
Pre-Production Planning
Plan scripts, schedules, budgets, and resources.
Resources Management
Manage people, equipment, vendors, and resources.
Team Coordination
Coordinate creative and production teams effectively.
Production Quality Control
Maintain quality across production and delivery.
Legal & Finance Control
Understand budgets, contracts, copyright, and IP rights.
Build leadership capability to manage complex, fast-evolving creative industries.
Conceptualise and execute content that balances creative vision with commercial viability.
Create, distribute, and monetise content across film, OTT, digital, and emerging platforms.
Develop a deep understanding of audience behaviour, platform dynamics, and media economics.
Engage with a strong network of industry professionals, creators, and peers across the media ecosystem.
Build a lasting professional identity to collaborate, lead, and grow within the global media industry.
The programme is structured across 7 modules over 2 years, combining academic rigor, industry exposure, and applied learning.
Students who leave after one semester receive a Certificate
Students who leave after one year receive a Post Graduate Diploma
Students graduate with an MBA degree from prestigious IIM Mumbai after 2 years
Students who leave after one semester receive a Certificate
Students who leave after one year receive a Post Graduate Diploma
Students graduate with an MBA degree from prestigious IIM Mumbai after 2 years
Programme Flexibility is in line with NEP-2020.
Options for industry internships, field projects, research immersion, or entrepreneurial projects within the one-year framework.
Flexible payment terms – candidates can choose a yearly or a module-based fee payment.
Total intake
70 seats
To Be Announced January 2027 The total fee for the Two-Year MBA (Creative Industries) is ₹21 lakh, including all taxes, payable in full, in 2 instalments of ₹10 lakh or 4 of ₹5 lakh after a ₹1 lakh seat booking.
₹21,00,000
inclusive of all taxes (application fee not included)
₹21,00,000
inclusive of all taxes (application fee not included)
If a candidate withdraws their admission at any stage, the refund will be processed in accordance with the applicable guidelines. Withdrawal requests must be submitted in writing or via email to execed@iimmumbai.ac.in
| Timing of Withdrawal | Refund Amount |
|---|---|
| Before the last date of fee payment | Paid amount minus ₹1,000 |
| After last date of fee payment but before commencement of classes |
|
| After the commencement of classes | Only the caution money is refunded |
Note: Excludes ₹50,000 refundable caution deposit and ₹3,000 application fee; the application fee is separate from the programme fee and is non-refundable and non-adjustable under any circumstances.
Whistling Woods International is one of India's premier institutes for media, entertainment, design, and creative arts education. Established with a vision to nurture future-ready talent for the global creative economy, the institute offers industry-aligned programs across filmmaking, animation, media management, fashion, music, acting, and emerging digital domains. Known for its world-class infrastructure, strong industry linkages, and hands-on learning approach, Whistling Woods International has built a reputation for producing professionals who excel across leading creative industries in India and beyond.
Founded: 2006 by Subhash Ghai | Location: Film City, Goregaon, Mumbai
Indian Institute of Management Mumbai is one of India’s leading management institutions, recognized for academic excellence, rigorous pedagogy, and strong industry relevance. With a legacy of developing future leaders in management, operations, analytics, and public policy, the institute combines cutting-edge research with practical business education. IIM Mumbai is committed to shaping professionals who can lead organizations in a rapidly evolving global economy through innovation, strategic thinking, and responsible leadership.
Formerly: NITIE | Established: 1963 | Location: Powai, Mumbai | NIRF 2025 Management Rank: 6
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